SALO BARBER APP
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Date
Mars 2024
Role
Logo Design, crativity
Overview:
Salo Barber Shop revolutionizes how users discover, evaluate, and book barber services by combining technology with convenience. The app not only lists barber shops in the user’s area but also provides detailed insights into their services, pricing, and customer ratings.
To support this innovative concept, Salo required a robust visual identity that would resonate with both users and service providers, establish trust, and highlight the app’s modern yet approachable nature.
Design Contributions:
- Logo and App Icon
I designed a sleek and versatile logo that captures the professional and trendy essence of Salo Barber Shop. The app icon distills the brand’s identity into a minimalist yet recognizable design, ensuring it stands out on digital platforms. - Corporate Collateral
To ensure consistency and professionalism in all communications, I created:- Business cards with a modern design that conveys trust and style.
- Stamps, letterheads, and invoices for operational efficiency and branding reinforcement.
- Folders designed to keep documents organized while maintaining a polished brand image.
- Marketing Materials
I developed banners and promotional assets that effectively communicate Salo’s unique selling points. These materials were optimized for both online and offline campaigns, increasing brand visibility and user engagement. - Digital Optimization
All designs were tailored for digital platforms, ensuring the app and its branding were cohesive, user-friendly, and visually appealing across all screens.
OUTCOME:
The comprehensive branding I delivered played a pivotal role in Salo Barber Shop’s success:
- Brand Recognition: Social media campaigns featuring the new branding achieved a 50% increase in engagement, solidifying Salo as a leader in the grooming service sector.
- App Launch: Over 20,000 downloads in the first three months, with a high user retention rate of 65%.
- Market Penetration: Successfully partnered with over 500 barber shops, attracted by the professional and cohesive branding.
- User Engagement: The app received an average user rating of 4.8/5, reflecting satisfaction with both design and functionality.
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LOGO Variation
Brand Design
