HAWAMESH APP
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Date
Mars 2024
Role
Logo Design, crativity
Overview:
Hawamesh needed a complete visual identity to communicate their mission of making financial services easy, fast, and secure for everyone. They wanted to establish themselves as a modern, trustworthy brand in the competitive FinTech landscape, with designs that appeal to their tech-savvy audience.
Design Strategy:
I focused on creating a professional yet approachable brand that reflects Hawamesh’s commitment to innovation, accessibility, and reliability. Each element of the visual identity was meticulously designed to deliver a cohesive, memorable experience for both customers and stakeholders.
- Logo Design
The logo is the heart of the brand, symbolizing Hawamesh’s seamless, tech-forward approach. I used clean, geometric elements to convey precision and flow, combined with a bold yet approachable color palette to evoke trust and optimism. - Corporate Stationery
To establish a professional presence, I designed:- Business cards with a sleek, modern layout that make a strong first impression.
- Letterheads and invoices with clear, organized templates to ensure brand consistency across communications.
- Custom notebooks that serve as branded tools for team use and client gifting.
- Branded stamps to streamline operations with a personalized touch.
- Marketing Materials
From banners to promotional materials, I created designs that are visually striking and informative. These materials ensure Hawamesh’s message resonates across digital and physical platforms. - Digital and Print Adaptability
Every design was optimized for both digital platforms (app and social media) and print media. The elements are versatile, ensuring the brand remains consistent, whether it’s on a smartphone screen or a physical invoice.
OUTCOME:
The new branding had a measurable impact on Hawamesh’s growth and online presence:
- App Downloads: Increased by 65% within the first three months after launching the new visual identity.
- Website Traffic: Visitors to the website grew by 80%, driven by the professional design and SEO-optimized banners.
- Engagement: Social media campaigns featuring the new branding saw a 45% increase in engagement.
- Search Visibility: SEO-focused designs boosted the site’s ranking, improving visibility and organic search traffic by 70%.
The cohesive branding helped Hawamesh position itself as a trusted digital financial partner, translating directly into higher user acquisition and retention.
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LOGO Variation
Brand Design
