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Date
July 2024
Role
Logo Design, crativity
Overview:
The logo for Elixir coffee shop is designed to encapsulate the essence of the brand, combining creativity, symbolism, and visual appeal. It transforms the letter “X” into a distinctive coffee cup shape and uses a vibrant green color inspired by the best coffee plants in Brazil. This design not only highlights the premium quality of Elixir ‘s coffee but also creates a memorable and versatile visual identity.
Objectives:
- Premium Positioning: To establish Elixir as a high-end coffee shop in Dubai, appealing to coffee connoisseurs and those seeking a luxurious café experience.
- Brand Recognition: To create a distinctive and memorable logo that resonates with the target audience and stands out in Dubai’s competitive coffee market.
- Cultural Blend: To reflect Dubai’s unique fusion of modernity and tradition through a balanced design that appeals to both locals and tourists.
- Visual Appeal: To craft a logo that is visually appealing across various mediums, from signage and packaging to digital platforms, ensuring consistent brand representation.