Duria Fashion
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Date
January 2024
Role
Logo Design, crativity
Overview:
Duria Fashion is a boutique specializing in elegant and contemporary apparel that blends Western fashion trends with Eastern aesthetics. The objective of this project was to create a brand identity that captures this unique fusion, with a logo that embodies both Western modernity and Eastern tradition.
Concept Development:
Brainstormed and sketched multiple logo concepts that incorporate both Western and Eastern design elements. Selected the most promising concepts and refined them, focusing on achieving a harmonious blend of the two styles.
OUTCOME:
The final branding identity for Duria Fashion successfully captures the boutique’s unique position in the fashion market. The logo’s elegant and sophisticated design, with its subtle Eastern twist, resonates with the target audience and enhances the brand’s recognition and appeal. The cohesive visual identity establishes Duria Fashion as a distinctive and memorable brand, ready to make a significant impact in the fashion industry.
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